Touch Your Music
Remember what it felt like to flip through your CD or record collection? Cover Flow brings that feeling back. Just turn iPod touch on its side and flick through your music to find the album you want to hear. Tap the cover to flip it over and display a track list. Tap again to start the music. Even view the lyrics while you’re listening.

A Musical Genius
Say you’re listening to a song you really like and want to hear other tracks that go great with it. The new Genius feature finds the songs in your library that go great together and makes a Genius Playlist for you. You can listen to the playlist right away, save it for later, or even refresh it and give it another go. Count on Genius to create a mix you wouldn’t have thought of yourself.

Fill It Up
Fill up your iPod touch with audio and video from your iTunes library. All you have to do is choose the playlists, videos, and other content you want to sync, and iTunes does the rest.

Movies and TV Shows

Movies and TV shows have never looked this good on a portable device.

Everything’s a Must-see
Carry hours of video with you, and watch it on a crisp, clear 3.5-inch widescreen color display. Need ideas? From Hollywood blockbusters to independent favorites, there’s something for everyone at the iTunes Store. Download and watch movies with a few clicks. Prefer TV shows? Buy a single episode or an entire season’s worth all at once.

In Control
While watching your video, tap the display to bring up the onscreen controls. You can play/pause, view by chapter, and adjust the volume. You also can use the new volume controls on the left side of iPod touch. Want to switch between widescreen and full screen? Simply tap the display twice.

Games

With its groundbreaking technologies, iPod touch puts an amazing gaming experience in the palm of your hand.

Fingertip Control

Many games for iPod touch use Multi-Touch to give you precise, fingertip control over game elements. Use your finger to drag your pieces around the board in chess or dice games. Or pinch to enlarge or shrink your view, rotate your character left or right, or just tap to make a selection.

Tilt, Turn, and Go
The built-in accelerometer actually responds to your movements, so you can tilt and turn your iPod touch to control the action. It’s perfect for racing games–where your entire iPod touch acts as a steering wheel–and for tap-and-tilt games like Super Monkey Ball, in which your character rolls to your movements.

The App Store
Even if games aren’t your thing, there’s an iPod touch application for you. Thousands of applications in almost every category–entertainment, social networking, sports, photography, reference, and travel–are a tap away at the App Store.

iTunes Wi-Fi Music Store

Discover new music anywhere.

Buy on the Fly
The built-in wireless capability in iPod touch gives you access to the iTunes Wi-Fi Music Store, where you can choose from millions of songs with a tap. Browse New Releases, What’s Hot, and Genres. Take a look at Top Songs and Top Albums. Or find exactly what you’re looking for with a quick search. Play a 30-second preview of any song, then tap once to buy it. Your music starts downloading instantly, and you can keep tabs on its progress by tapping the Downloads button.

Sync it Back
When you connect iPod touch to your computer, the music you bought on-the-go syncs to your iTunes library. If you’ve partially downloaded a song to iPod touch, your computer completes the download automatically.

iPod touch at Starbucks
If you have an iPod touch, an iPhone, or a computer with the latest version of iTunes, you get free Wi-Fi access to the iTunes Store and to Starbucks’ Now Playing content. Stroll into a participating Starbucks, and you’re connected automatically.

Home Screen

Get instant access to whatever you need on your iPod touch.

Add Apps, Web Clips, and More

Whenever you download an application from the App Store, a new icon appears on your Home screen. And if you check the same websites every day, just create Web Clips and you can access the sites directly from your Home screen with a single tap. Not happy with how they’re organized? Reorder them any way you want by dragging them around the screen.

Safari

iPod touch features Safari, the most advanced web browser ever on a portable device.

Browse Anywhere
The iPod touch is the only iPod with 802.11b/g wireless access to the web. Whenever you’re connected via Wi-Fi, you can access your favorite websites to read news, check scores, pay bills, and go shopping.

Search and Find
iPod touch syncs your bookmarks from your PC or Mac, so you can access favorite sites quickly. It has Google and Yahoo! search built in, so it’s easy to find what you’re looking for on the web.

Zoom with a View
Get a closer look at any web page by zooming in and out with a tap or a pinch of the Multi-Touch display. View websites in portrait or landscape. Rotate iPod touch 90 degrees and the website rotates, too.

Due to the fact that the product was not yet in stores and people didn’t expect such a product to appear, there were a number of teasing and controversial ads (regarding their authenticity) which appeared and circled on the Internet. By bringing a new and relevant feature to the device, such as the video feature, the potential customers were surprised by the evolution of the product and so, the ads purpose was established. One of these ads represents the iPod video in an unreal shape (meaning that the authentic iPod has other optical features and another design). The ad was very short, as it lasted only 15 seconds. The video begins with presenting some corners of the new device, which are revealed in a computerized manner.

This one side of the device turns and the other one presents a screen which played the most recent music video belonging to the band Black-Eyed Peas (Pump it). The music and rhythm were dynamic and fast and so were the characters, who were dancing while driving. Suddenly, the slogan Introducing the new hand held movie theatre appeared and shortly after, the phrase new hand held movie theatre was cut out and the new phrase new iPod appeared on the screen, resulting Introducing the new iPod.

The controversy around this ad is focused on the fact that the actual iPod video doesn’t have the same characteristics as the one in the ad: the actual device looks very similar to the 1st to 4th generation of iPods, meaning the screen is over the buttons, but the one revealed in the ad presented a very large screen, which completed one side of the device.

Still, there are many ads of the new iPod video which are, for sure, authentic. The main idea of these is the fact that music can be seen, as well, besides just being heard. This is why the Apple company opted for integrating famous artists in the ads for their product: one of the ads featured U2’s Original of the Species from the Vertigo – Live From Chicago DVD and another two featured Eminem and Wynton Marsalis. The ads featuring these artist were much longer than the usual ones and they basically played famous songs, but not together with their videos; instead, the producers opted for some more authentic images illustrating performances of these artists, which would look natural and more spontaneous. The ads for this new product were focused on the video playing capabilities of the device and the producers wanted, at the same time, to symbolize the new range of possibilities that the new model of iPpod had to offer.

The main idea of the ads was clear, even though these 3 ads had very different targets. Based on the fact that the clients of the new device come from different backgrounds and are of different ages, the producers and the marketers managed to pick some artists that represent generations and symbolize best their tastes and lifestyle: Eminem stands for teens and hip hop music, Wynton Marsalis is representative for adults who like classical and jazz music and U2 is somewhere in between the other 2 opposite styles.

This one side of the device turns and the other one presents a screen which played the most recent music video belonging to the band Black-Eyed Peas (Pump it). The music and rhythm were dynamic and fast and so were the characters, who were dancing while driving. Suddenly, the slogan Introducing the new hand held movie theatre appeared and shortly after, the phrase new hand held movie theatre was cut out and the new phrase new iPod appeared on the screen, resulting Introducing the new iPod.

The controversy around this ad is focused on the fact that the actual iPod video doesn’t have the same characteristics as the one in the ad: the actual device looks very similar to the 1st to 4th generation of iPods, meaning the screen is over the buttons, but the one revealed in the ad presented a very large screen, which completed one side of the device.

Still, there are many ads of the new iPod video which are, for sure, authentic. The main idea of these is the fact that music can be seen, as well, besides just being heard. This is why the Apple company opted for integrating famous artists in the ads for their product: one of the ads featured U2’s Original of the Species from the Vertigo – Live From Chicago DVD and another two featured Eminem and Wynton Marsalis. The ads featuring these artist were much longer than the usual ones and they basically played famous songs, but not together with their videos; instead, the producers opted for some more authentic images illustrating performances of these artists, which would look natural and more spontaneous. The ads for this new product were focused on the video playing capabilities of the device and the producers wanted, at the same time, to symbolize the new range of possibilities that the new model of iPpod had to offer.

The main idea of the ads was clear, even though these 3 ads had very different targets. Based on the fact that the clients of the new device come from different backgrounds and are of different ages, the producers and the marketers managed to pick some artists that represent generations and symbolize best their tastes and lifestyle: Eminem stands for teens and hip hop music, Wynton Marsalis is representative for adults who like classical and jazz music and U2 is somewhere in between the other 2 opposite styles.

On the other hand, the sales so far clearly indicate the fact that the new iPod video is bought more by men then by women. In many cases, the iPod is bought in order to be offered as a gift for various occasions, as it is consistent, original and useful.

Due to the fact that the new iPod video represents quite and investment, there are rare cases in which teens might purchase one of these with their own money. Still, parents seem disposed to pay the necessary amount of money in order to see their children happy. The sales of the iPod video showed the fact that the device sells best before Christmas and before the summer holiday. Due to the fact that the usage of the new iPod video is one of the most pleasant ways to spend the time, (as it offers both video and audio possibilities), the iPod is intensely used while people are on vacation.

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The reviews that regard the aspect and design of the new iPod video mention the fact that some black ear buds were expected, as well, in other to fit better with the elegant look of the black iPod video. Even more, regarding the colors of the new iPod video, the reviews mention the fact that, while people expected the white iPod video to require more maintenance than the black one, the reality shows the fact that the dirt is much more visible on the black device. At the same time, Apple offers in the large package which includes the iPpod a protecting sleeve for the video device. This sleeve is colored in light grey and manages to protect the iPod and keep it clean, at the same time.